Data that are gathered without overt questioning or other types of interactions with consumers have become a new and valuable source of information. This type of data are called:______.
A) Passive data.
B) Panel data.
C) Interactive data.
D) Social media data.
Passive data are the data that is collected without the involvement and without requesting the user.
Passive data is also called as implicit data.
passive data are collected without active participation and passive data are gathered from a phone call, text activity, and global positioning methods.
